The gamble term “Double or Nothing,” is when the debt is either doubled or cancelled but it is a risky bet. I am taking a risky gamble by paying for more physical copies of the book to double how many I have to sell. The risk is how many will be paid for to cover my debt and will it be cancelled and then get the profit.
There are many risks in life and when you take a leap and try something new that risk v. reward is questioned? The reward is the profit from selling all the books, making tens of people immerse into a new world. The risk is that not all the books are sold and you are at a loss.
When you are faced with the choice of double or nothing. You have to ask yourself is the risk worth it? Not the reward. The risk could damage self, reputation, others, if the risk is worse than not getting the reward than not take the risk. But if the risk is minor and the reward can be without, than take it.